Branding strategy is the catalyst by which customers understand, purchase, and
eventually come to rely on a particular company or product. It includes the
following objectives
Objectives
Brand identity is the most important factor of any business in terms of the
brand appearance in public, it includes various objectives like:
Visual Identity
Spatial Identity
A brand audit is a checkup that assesses your brand's market position, its
strengths and weaknesses, and how to strengthen it. A brand audit should
include three components i.e Internal branding refers to your company's brand
values, mission, and culture.
