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Branding strategy is the catalyst by which customers understand, purchase, and eventually come to rely on a particular company or product. It includes the following objectives
Brand identity is the most important factor of any business in terms of the brand appearance in public, it includes various objectives like:
A brand audit is a checkup that assesses your brand's market position, its strengths and weaknesses, and how to strengthen it. A brand audit should include three components i.e Internal branding refers to your company's brand values, mission, and culture.